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EU narrative interview

EUmanitarian Aid – An Interview with Commissioner Lenarčič

It is with a certain apprehension that I follow the social media account of Janez Lenarčič, Commissioner for Crisis Management: I know that every time he tweets chances are there’s been a catastrophe somewhere in the world.

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EU narrative

EUROPOLITAN, the Sober Fashion Magazine

In this page we collect all the issues of EUROPOLITAN, the EU Bubble’s fictional fashion magazine which is published every year on Valentine’s Day. Special thanks to LM, AH, MT, RAS and RJ for helping the creative process.

EUROPOLITAN 2025

In this issue

  • Draghi, Letta and Niinistö, the trio that keeps you awake at night
  • New bumper sticker: Honk If You Love Bureaucracy!
  • 10 yoga positions to be zen about Trump’s statements
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EU narrative interview

Quo Va(l)dis? A conversation with EVP Dombrovskis

Since I was a trainee at the Commission I was always intrigued by Valdis Dombrovskis: his institutional smiles, his precise statements, his lulling voice… One day my curiosity took over and I finally reached out to his team, asking for a short interview. They were so kind to accept and, to my surprise, I discovered that the curiosity was mutual, as EVP Dombrovskis also reads DG MEME.

From left to right, DG Fabio Mauri, communication adviser Vanessa Mock and EVP Valdis Dombrovskis
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EU narrative interview

Memories of a Vestagiaire

DG MEME had the pleasure to interview Margrethe Vestager, Executive Vice-President of the European Commission and Commissioner for the Digital Market. She is one of the most hard-working and appreciated EU politicians: she blasted Google, Apple, Gazprom, the French and German governments, and many others. Despite such powerful opponents, she always managed to remain impartial and unbiased.

From left to right, assistant Paola d’Amecourt, EVP Margrethe Vestager, Rita Jonušaitė, Martina Tesseri, and DG Fabio Mauri, trying to hide that he is chewing a chocolate cookie.
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EU narrative interview

Along the Baltic Way’s memory lane

Brave, daring and adventurous are not the first adjectives that come to mind when thinking about EU functionaries; the tabloid narrative wants them to be boring people, who work the bare minimum and just wait for an undeserved retirement. To fight this negative stereotype, DG MEME created a special unit called STARS (Spry Tattlers of Ancient and Radiant Stories), with the specific aim of collecting truly inspiring stories from our colleagues.

Latvian and Lithuanian Flag along the Baltic Way © Andrius Petrulevičius

Today we have the great pleasure of interviewing Laimutė Pilukaitė, from the Commission’s Representation in Vilnius, Lithuania. Her calm glance and gentle manners conceal her past in the freedom movement that successfully fought for the independence of the Baltic States and her involvement in one of the most legendary (and peaceful) protests of all time.

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EU narrative

Season’s greetings

While Belgium introduced COVID restrictions for Santa Claus (“he can come down the chimney but he must leave through the window, climbing down the gutter”), DG MEME was given a glimpse of a few last-minute letters to Santa from prominent European figures:

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interview

In the beginning was the Word: conversation with the creator of the term Brexit

Master Yoda’s wise words

Today we welcome Peter Wilding, solicitor, media director for the Conservatives, proud remainer, political commentator and, last but not the least, creator of the word Brexit.

“Brexit means Brexit…” How does it feel to give the enemies their most important word?

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EU narrative

Calendar and Gadgets for 2021

Let’s say it: 2020 was not our favorite year, that’s why we decided to celebrate the new year with a few new gadgets and a couple of amazing calendars. Support DG MEME and make a eurocrat happy with these gifts!

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EU narrative

Is the EU Communication improving?

Dijsselbloem: basta ricatti dall'Italia, questa volta non vi aiuteremo
Former Eurogroup President Jeroen Dijsselbloem was recently selected as testimonial for the campaign “Friendly Faces Of the Institutions” (FOI), aimed to awake a pro-European sentiment in the Eurozone.

Let’s face it, despite an army of officials, consultants and green screens, the EU Communication rarely hits the target: most citizens are unaware of what the EU is or does, they don’t follow or interact with the official channels (unless they are Catalan independentists), and our information rarely reaches them, unless it has been, often negatively, chewed by journalists first.

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EU narrative interview

Parlement, the Interview

parlement tv series

With Europe Day approaching and no way to celebrate it in person, we decided to binge-watch the TV series Parlement, a political comedy set in the European Parliament and available for free in France (but geoblocked, ironically) and for money in Belgium (believe it or not). We had some EU-talk with one of its authors, Maxime Calligaro, who also has experience in working for the EU Institutions.